If you think it's a dumb question, that would imply that you realize an easy answer to it, in which case, why are you asking?
It is in fact easy. Did you read the sentences preceeding the one you quote?
Man has always created his gods, rather than his gods creating him.
...the Satanist simply accepts the definition which suits him best.
That pretty well sums it up.
"The devil I'll bring you," answered Hagen. "I have enough to carry with my shield and breastplate; my helm is bright, the sword is in my hand, therefore I bring you naught."